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Mirari | Branding



en The project was born in the hands of Lucas Zantut, who is passionate about Magic: The Gathering. In our first meeting, he told us that his passion for Magic was love at first game and it didn't take him long to decide to do something bigger. 

He realized that he could go further, and that just as Magic changed his life, it could change the lives of many others. So, he turned his hobby into a business and created a platform dedicated to the game he loves so much.

pt  O projeto nasceu nas mãos de Lucas Zantut, um apaixonado por Magic: The Gathering. Em nossa primeira reunião, ele nos contou que a paixão pelo Magic foi amor ao primeiro jogo e não demorou muito para decidir fazer algo maior.

Ele percebeu que poderia ir mais longe, e que assim como Magic mudou a sua vida, ele poderia mudar a vida de muitas outras pessoas. Então, transformou o seu hobby em negócio e criou um plataforma dedicada ao jogo que tanto ama.




en The name Mirari Card Game is derived from a card from MTG (Magic: The Gathering). Lucas told us that throughout his career with Magic, the Mirari card was the one that most marked him in all these years playing.

This was the starting point for creating the logo, transforming this special card into something abstract and unique that was consistent with the studies carried out and the translated concepts of the brand.

pt O nome Mirari Card Game é derivado de uma carta do MTG (Magic: The Gathering). Lucas nos contou que durante toda sua trajetória com o Magic, a carta Mirari foi a que mais o marcou em todos esses anos jogando.

Esse foi o ponto inical para a criação da logotipo, transformar essa carta especial em algo abstrato e único que tivesse coerência com os estudos feitos e os conceitos traduzidos da marca.


Mirari | Branding
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Mirari | Branding

The name Mirari Card Game is derived from a card from MTG (Magic: The Gathering). Lucas told us that throughout his career with Magic, the Mirari Read More

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